Case Study
Shipping 3 CartFlows Products End-to-End
Cart Abandonment Recovery Pro, Modern Cart, and Power Coupons Pro — three additions to the CartFlows suite, each carried from competitive research through launch, with one design and PM function covering all three at once.
Products
Cart Abandonment Recovery,
Modern Cart, Power Coupons
My Role
Research, Design,
Management, Testing Scope
Teams
Collaboration with Development,
Support, and Marketing Teams
The Idea
Growing the suite beyond the funnel builder
Cart Abandonment Recovery Pro
Multi-step recovery email sequences with a gradual discount ladder, aimed at bringing shoppers back after they leave without checking out.
Modern Cart
A streamlined, conversion-focused cart experience to replace WooCommerce's default cart page, built for stores that wanted less friction between "add to cart" and checkout.
Power Coupons
Rule-based coupon logic for WooCommerce stores conditions, stacking, and targeting — beyond what WooCommerce's native coupon system supports.
The Process
How the same cycle ran across three products
Research
Finding the real gap, not just the obvious competitor
Each product started with a competitive teardown of the category it was entering. Recovery-flow tools, cart-replacement plugins, and coupon-rule engines, to see where existing solutions fell short and where CartFlows' funnel-first position can give an actual edge, rather than just matching feature lists.
Definition
Scoping the product MVPs against one team's bandwidth
Every product could have shipped bigger. The harder work was deciding what each one needed for a first version so none of them stalled waiting on shared design or engineering time.
Collaboration
Keeping 3 workstreams aligned without separate processes
Worked with Engineering on feasibility and phasing as each product moved from specs to development. Partnered with Marketing team to shape the right positioning and messaging for each audience. Kept all stakeholders aligned across the three products so key questions were resolved before launch.
UAT & QA
Testing before launch
I ran hands-on UAT passes across all three products ahead of launch against the original scope, working through edge cases logging the issues before they reach to the actual users.
Launch
Three products, one suite
Cart Abandonment Recovery Pro, Modern Cart, and Power Coupons shipped as part of the suite expansion. Each product is usable on its own, but is built to serve the same purpose that merchants already know.
Reflection
What running three launches actually taught me
Single-product work hides a cost that only shows up when you’re running more than one at a time: context-switching between three roadmaps, three sets of edge cases, and three stakeholder conversations isn’t free, even when the underlying process is the same.
- Sharing detailed research, competitor analysis, and feature comparisons saved time and made it easier to define product phases and prioritize what needed to be launched first.
- The launch sequence mattered more than I expected. Spacing out the launches would have given us more time for UAT on the second and third products, instead of trying to launch them almost at the same time.
- The key across all three products was keeping the design and settings familiar to CartFlows users. Using patterns they already knew made the new products feel more trustworthy from day one.
Want the full breakdown of any one product?
Happy to go deeper on the research, the scoping trade-offs, or the UAT process for any of the three.